With the new year right around the corner, your fast food restaurant should be all geared up for the holiday season. This means that you’ll probably have some fun deals set up for a limited time. While the deals themselves might be appealing, you’ll need to promote them well to get the best results possible.
Here are a few marketing tips to help you make the most out of your New Year deals.
Create a limited edition menu
Come up with limited menu items for the New Year. These can include special sauces, differently shaped nuggets, or something along those lines. This will add a new element to your fast food restaurant, and make people want to try it.
Make sure this new limited menu is on theme. Choose motifs that represent renewal and hope, and work them into your new menu. Market this menu with the time limit clearly mentioned, so that people feel a sense of urgency. This will generate interest and increase visits to your restaurant.
Make a special poster
Design a poster especially aimed at marketing your New Year deals. This poster should mention the deals you have, and also have some festive messaging. Use the food poster templates on PosterMyWall to showcase your New Year offers.
Make sure your poster looks attractive and highlights how special these seasonal deals are. Use a call to action that doubles down on people’s FOMO. State that these deals are only available for a limited time. Share these posters on your digital platforms, and also pint a few copies to place around town.
Utilize your social media pages
You need to update your social media pages with imagery and posts related to your New Year deals. So, create a variety of posts you should start sharing right after the Christmas hype tapers down. Highlight your deals and create a set of thematic posts which are distinct from your Christmas marketing.
In addition, update your social media profile pictures and banners to usher in the New Year. This will add cohesiveness to your messaging across all your platforms and enable you to market your deals well. Furthermore, incorporate paid social media ads in your strategy as well. Choose a few of your best posts, pick the right audience and boost these ads over the time surrounding the New Year. Most social media tools have some great ad tools that can help you get things right.
Get influencers on board
Influencers can play a major role in marketing your New Year fast food deals. So, reach out to a few relevant influencers who are known for their holiday promotion posts. Have them talk about your deals, and how their followers should avail them ASAP.
You can even offer these influencers promo codes, so that their followers get a discount on your deals and are more likely to show up. Make sure you reach out to your chosen influencers well in advance, and iron out all the details with them about how they will promote your deals.
Offer special packaging
This is a fun way to engage your audience and offer them something special. Make sure your New Year deals stand out from the deals you offer from time to time. Special packaging is a great way to do this. For example, your deals can be packaged in boxes with the upcoming year written on them, along with some fun motifs and designs.
You should come up with this special packaging a few months in advance, and make sure you market it in your nNew Year promotions as well. Once again, double down on the sense of urgency by pointing out that this packaging is only around for a limited time.
Decorate your outlets
You should update your restaurant to reflect the New Year spirit. Take out the Christmas decorations once that time is done, and bring in updated decorations for the New Year. common motifs include fireworks, balloons, and more.
In addition, you should have a New Year countdown poster or screen in your restaurant. Utilize an existing screen and count down the days to the New Year on it. This will create a fun and festive environment in your restaurant.
Add festive elements to your website
Update your website to reflect the upcoming year. Add some fun elements like confetti when people open up the website or click on your holiday deals. In addition, update the banner and color scheme for the season to show people that it is a special time.
Make sure that your holiday deals are the highlight on your website for the time that they are available. In addition, add in a New Year and happy holidays message for your customers using a personal and endearing tone.
In conclusion, there are many ways to promote the New Year deals at your fast food restaurant. Just make sure that you have everything set up in advance, so that you’re not caught in the post-holiday lull.
